SHOTS

The advertisement that I picked to subvert is by the makers of the “Shake Weight,” I picked this particular advertisement because it is one of the most ridiculous and absurd workout products out on the market. I really wanted to subverted the ad to focus on the idea of getting a quick fix as well as the idea of getting faster results without any effort. The audience that the ad is geared towards is supposed to be college students. However, the audience can appeal to anyone who thinks the idea of distressing and relaxation is in the form of drinking. The audience that this advertisement would not appeal to would have to be those under the age of twenty-one or who do not think drinking is the way to distressing or relaxation.
Emotions that I wanted my audience to have when viewing my advertisement was to think about what they do to relax or distress besides drinking? I'm sure that there is something that we all turn to do besides drinking, to get our minds of countless hours of studying or school. I wanted to raise the awareness that drinking cannot always be the solution to solving a problem. Especially, if it is a continuous thing one turns to when they are feeling stress. This could raise the awareness of one, that they might have a problem and they need to address it. Hopefully, we can all find that something that will help us relax and distress from everything that is happening around us.