SHOTS

The advertisement that I picked to subvert is by the makers of the “Shake Weight,” I picked this particular advertisement because it is one of the most ridiculous and absurd workout products out on the market. I really wanted to subverted the ad to focus on the idea of getting a quick fix as well as the idea of getting faster results without any effort. The audience that the ad is geared towards is supposed to be college students. However, the audience can appeal to anyone who thinks the idea of distressing and relaxation is in the form of drinking. The audience that this advertisement would not appeal to would have to be those under the age of twenty-one or who do not think drinking is the way to distressing or relaxation.
Emotions that I wanted my audience to have when viewing my advertisement was to think about what they do to relax or distress besides drinking? I'm sure that there is something that we all turn to do besides drinking, to get our minds of countless hours of studying or school. I wanted to raise the awareness that drinking cannot always be the solution to solving a problem. Especially, if it is a continuous thing one turns to when they are feeling stress. This could raise the awareness of one, that they might have a problem and they need to address it. Hopefully, we can all find that something that will help us relax and distress from everything that is happening around us.

The Body of a Student Athlete

For my photo project I based my ideas on the idea of being a college student and also being an athlete, thus your student-athlete. Originally my idea was to combine various images from a major a student-athlete might major in. However, that concept and idea would not focus on the objective of this project. Which is the body and how it moves, I wanted the focus of my pictures to be the student-athletes body. Specifically, how student athletes come in various forums. Yes, sometimes you can easily point out a student athlete. But now a day it is becoming harder and harder to determine who is a student athlete, unless you see them on the television.

            Growing up I always pictured myself being an athlete; I played in various sports growing up especially basketball. I dreamt of playing the NBA specifically for the Los Angeles Lakers, unfortunately that dream was short lived due to my height. That is when I turned to another sport, “baseball.” It did not matter how tall I was or if I could jump extremely high, what mattered was my ability to think about the situation I was in and react to what was happening in front of me. Which is incorporated in the photos I selected, the sports that the athletes are participating in do not have a required height, speed, or strength. Instead, it is the mental ability to adapt to what is happening at that moment, which also connects to the idea of them all being a student. The idea of being a student athlete maybe short lived for me during my final years at the UofA, but my passion for being healthy, staying active, and having fun will always be there even if it isn’t under the bright lights.

            The artists that influenced me for the photographs would have to be Nikki S. Lee and Deborah Bright. Their concepts and ideas of putting themselves in an environment or photo correlated with the ideas of a student-athlete. That they still are like regular students they have exams, classes, and other commitments outside their sport. They just happen to be very skilled and blessed with the ability to do what they do.